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A Genus AI Newsletter
The Catalog Economy
Making your product catalogs a growth engine.
Issue 01 · August 2026
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Your catalog has more room to perform.
The biggest gains do not always require a new campaign or another creative production cycle. This issue looks at two practical ways to get more from the Genus AI catalog you already have: activating product video inside Meta catalog ads and highlighting the final 24 hours of a promo with its own creative strategy without rebuilding a single campaign or ad.
We are also sharing what has recently shipped across Genus AI, how product feeds are at the helm of opening new discovery surfaces, and three ideas to take directly into your next growth meeting. As always, feel free to share with us your current DPA challenges or wish list of features.
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| What You Need to Know Today |
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Catalog product video
The one-minute way to put existing product videos to work.
Meta's Allow product videos capability - previously known as Dynamic Media - lets Advantage+ Catalog Ads choose between an image and a video for each impression. Meta handles the delivery decision, so there is no need to build a separate campaign or produce new creative.
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+20%
More conversions per dollar spent
Meta official data
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+33%
Higher incremental conversions in Reels
Meta official data
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What to do: look for Allow product videos in the Ad Creative section at the ad level for catalog ads. Availability and placement may vary as Meta transitions the feature from Advantage+ Enhancements.
The switch does not create new ads, change budgets or targeting, reset the learning phase, or add cost. It only affects products that already have matched video assets. If videos are added later, the capability can put them to work without another setup step. On your next call, ask our Customer Success team for examples and guidance on how to create your own on-brand and cohesive Catalog Product Video experience.
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| Under the Radar Opportunity |
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Last Day of Sale Templates
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Most brands invest heavily in promo launch creative but underinvest in the final 24 hours of a sale event - often one of the highest-converting periods. Genus AI can automatically generate product-specific Last Day of Sale creative from the catalog, giving every eligible SKU a clear urgency message without rebuilding a single ad or campaign. Start creating your Labor Day promo templates now.
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“Genus AI's ‘Last Day of Sale’ catalog creative helped create meaningful urgency with customers, turning what is typically one of the weakest days of a promotion into our highest revenue day of the entire Memorial Day Sale.”
Katie Echeverry
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| • | Scale urgency messaging instantly across thousands of SKUs. |
| • | Refresh creative without new photography or manual ad builds. |
| • | Maintain brand consistency across products, placements and channels - all managed in one platform. |
| • | Extend campaign performance during the final push. |
The opportunity: your best-performing sale creative may not be the ad you launched with. It may be the one you deploy in the last 24 hours. Every brand’s promotional periods look different. This is especially true during a major tentpole sale such as Labor Day or the holiday period, when promotions can run anywhere from two to seven days. It’s only polite to let customers know when you plan to close out the current offer-and invite them to make their purchase.
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ChatGPT feeds
Your product catalog is becoming an AI distribution layer.
ChatGPT now supports product feeds, creating a new route for brands to surface products inside conversational discovery. Titles, descriptions, metadata, imagery and availability increasingly determine whether products can be understood and recommended accurately.
Genus AI helps brands organize catalog titles, descriptions, metadata, imagery and availability, then deliver the correctly structured feed to ChatGPT as part of a broader multi-channel catalog strategy.
→ SEE SUPPORTED CHANNELS
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| What Has Shipped Across Genus AI |
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| 01 |
Transform the full product catalog.
You asked. We built. Rewrite titles, descriptions and metafields data; preview transformations in real time; compare original and transformed values; review changes since the last version; and download your catalog. Catalog transformations are no longer hidden in a complex structure that no one on your team can remember-and everyone is too scared to touch.
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A faster creative studio for catalog scale.
Generate with OpenAI or Gemini, refine ghost-mannequin workflows, combine imagery, remove backgrounds, place text behind products, collaborate on templates and publish creative across variants.
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More reliable outputs and product-level truth.
Configure feed columns, rows, IDs and augmented imagery; monitor failed Meta syncs; publish Product Sets automatically; and analyze CVR, sales rank, order channels, customer type and live ad creative. We don’t launch anything at Genus that we can’t track, measure and understand.
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| Three Ideas to Take Into Your Next Growth Meeting |
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Audit which catalog products already have usable video.
The fastest performance opportunity may already be sitting in Meta, waiting for Allow Product Videos to be enabled.
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Plan promotional creative as a sequence, not a single launch.
Create launch, mid-sale and final-day treatments before the event begins, then schedule the catalog to change without having to touch your campaigns again.
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| 03 |
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Turn basic product photography into a richer catalog asset library.
Use Sage to generate polished ghost mannequin imagery and scale consistent, product-specific creative for DPAs.
→ READ THE GHOST MANNEQUIN POST
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Mieka Sywak
Customer Success Lead, Genus AI
With Genus since its launch, Mieka helps performance marketing teams transform product catalogs into scalable systems for creative, distribution, and growth. She shares the practical strategies, product innovations, and channel shifts shaping the Catalog Economy.
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For questions from our brand partners please send us a Slack message with any questions! If you'd like to learn more about how Genus AI can help you grow your DPA strategy contact [email protected].
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